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Customer relationship management software has placed its root around the world. 80% of the companies have already registered themselves with the tool. The functionality and features of every tool are somehow similar but Dotsquares CRM gives you a wing. Around 50% of the companies enrolled with DS-CRM and this article shows how CRM is different from others. 

How to Choose the Right CRM Software

So you've decided to investigate the world of CRM software and kickstart your business success. But where do you even begin? It can be overwhelming to sift through the hundreds of software vendors out there all making promises about how their products will solve your challenges.

Fortunately, there are three factors that will help you sort through all your options and narrow down the best CRM for you and your business.

1. Cost: You'll want to figure out how much money you can realistically dedicate to a CRM system, and look for solutions that fit within that budget.
2. Integrations: If you're already using other software products or platforms, the key factor in choosing a CRM is determining its integrations capabilities.
3. Customer Support: Don't underestimate the importance of customer support—you'll want access to helpful personnel when you inevitably run into any issues with your software.

Remember, with so many different solutions out there, it pays off to do some research before determining which CRM software is best for you!

Different Types of Data Collected by CRM Software

Having one system of record is incredibly important when trying to overcome business challenges. That's where CRM software comes in. Not only will it help you store data, but it can also help you collect and analyze the right types of data to make crucial decisions.

So what are these different types of data a CRM system can help you collect?

Customer Data

Your CRM software will be able to pull customer information such as contact details, emails and past purchases so that your sales team can easily track client activity and nurture leads. You'll also be able to segment customers into groups for targeted campaigns, better tracking, and more effective nurturing.

Analytical Data

By connecting with any analytics tools you may have running, your CRM software will give you insights into customer behavior. For example, you could use it to measure the lifetime value of customers or determine which products have higher conversion rates on your website or app. These insights will allow you to better optimize your campaigns and tailor them towards specific customer needs and interests.

Interactions

Your CRM system will also help you keep track of every interaction that has happened within your business, including internal notes between team members as well as external conversations with customers or prospects over email or phone calls. By having a summary of all previous conversations at the fingertips of your sales reps, they will be able to better serve their customers and build relationships that last much longer than the sale itself.